In Kryvyi Rih, instead of allocating funds to enhance the quality of water supply, it has been decided to spend 1.3 million hryvnias on creating videos.
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The municipal enterprise "Kryvbassvodokanal" announced a tender for the procurement of television services aimed at increasing payment discipline among debtors and promoting water conservation.
The videos will focus on improving the culture of water supply and drainage usage, but instead of actual infrastructure improvements, the city's residents will receive motivational films and stories.
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Instead of utilizing the funds for pipe repairs, network upgrades, or improving water quality, the money will be directed towards an advertising campaign aimed at those who are reluctant to pay their bills.